The Good News Of The Community

Redhawk Media - Serving the Treasure Valley

 Redhawk Media offers both niche, luxury magazines as well as social media digital options to help your business be seen.  Distributed via 100% direct mail, targeting single-family homes, hundreds of medical offices, select hotels, Boise, Meridian, and Eagle Chamber of Commerce and real estate agents/brokers located nationwide. 

Frequently Asked Questions

Does Print still work?

Well-crafted, customized print ads in boutique magazines such as Boise & Meridian Lifestyle are a great way to reach your potential new customers. These luxury magazines are tangible, there is a feeling of substance and people love the feel of the paper. 

A recent neurological research has identified differences in ways people process information presented in print and on screen. These studies have found that readers of print maintain their capacity to read for longer and tend to focus more on what they are reading. 

Why Direct Mail

Direct mail continues to be a viable tool, as research from the US Postal Service shows 85% of customers sort and read their mail on a daily basis, with 40% trying new businesses as a result of direct mail marketing. 

An effective marketing campaign works best when print is used with other media as one element of an integrated solution. Adding magazines to a mix of TV and internet increases brand favorability by 44% and purchase intention by 15%. (Dynamic Logic, 2009).

Why Redhawk Media

By using a combination of traditional print and digital channels, you can be sure to reach your audience at just the right time and in just the right place. 

Local magazines are highly valued and respected publications that build a sense of community among local consumers. When reading a niche community magazine, readers are actually engaged with the content, giving it their full attention. This attention and engagement is transferred to the ads they come across in the magazine.

Now, consider the niche magazine that lives in a doctor’s office, imagine how many people pick up that magazine in a month and peruse it…even a year later, that magazine may still be sitting there and your ad will still get read.